Successful change is not the result of profound intention but sustained attention.
We have all experienced the life-changing energy of learning something that we absolutely know will change our culture forever, only to have the message fade away drowned out by too much to do and too little time.
The solution is to create a system that is:
1. Quick
2. Easy
3. Instantly recognizable
4. Universally understandable
5. Consistently renewing
6. Tirelessly uplifting
7. Persistently memorable
8...
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