Description and Background

ttraRed Shoe Solutions LLC is a full-service training and Association Management and Consulting Company that has served members in 40 countries around the world.

From 1998 through 2009, RSS managed the Travel and Tourism Research Association (TTRA) an international 501 (c) 6 organization with over 800 members from 40 different countries.

Both Principal Partners Patty and Randy Morgan served on board and volunteer committees, and directed all planning and management activities for the association.  For TTRA, the annual conference accounted for 60% of their annual revenue. So its financial and strategic success was critical.  RSS consistently brought the conference in either at or above the budgeted net income.

RSS also performed ALL management services for the organization including membership management, communications and support; bookkeeping and accounting; database management; chapter communications and relations; and board communications and support including complete planning of all board meetings, preparation of meeting materials, and development of a board member communications intranet.  We designed and produced all publications for both print and web, including quarterly newsletters, the annual Member Directory, various marketing materials, membership brochures, and all annual conference materials including pre-conference marketing pieces, onsite program and associated materials.  We served as the Conference Meeting Planner for the annual conference for ten years which included all planning and management responsibilities for an average of 400 attendees and over 100 speakers per conference.

We managed all merchant accounts, online payment gateway and the association’s checking and money market accounts.  We provided extensive monthly financial and membership reports to board members, and managed the annual audit on behalf of the association, working with an auditor selected by the Executive Committee of the board.

We built and fully managed and updated websites for the Travel and Tourism Research Association (TTRA) and the California Resource Recovery Association (CRRA), as well as a number of other business websites, many of which will be highlighted in this proposal.

A Ten-year review shows that RSS secured 48% of the $631,491 total sponsorship dollars contributed during that period.

In 2009 RSS was hired to provide Conference and Administrative Management Services for the California Resource Recovery Associationcrra (CRRA) a 501(c)3 California nonprofit corporation dedicated to promoting zero waste and practices of sustainable production.

CRRA’s annual conference hosts an average of 550 attendees from all around California, as well as throughout the United States and Canada.  Their program includes over 180 speakers annually.  We have managed CRRA’s past six conferences and come in over budgeted income in each one.

  • Under our management, the 2015 Annual Conference in Los Angeles hosted over 550 attendees, 190 speakers, and boasted a net profit of over $50,000.

In order to effectively link CRRA’s membership with the conference, in 2011 RSS developed a dynamic website and integrated database system including all smart forms, member resources, and all Conference modules.  RSS maintained all areas of the Conference and membership website including regular program updates and online application, registration and payment functions.

RSS developed all graphic materials for both print and digital distribution.  We initiated eCommunications to members, conference attendees, industry contacts and conference leads, and continually builds the database lists.  Responsibilities included management of the registration system, reconciliation of all payments with online financial management software, all tracking of paid and comp registrations, assisting with travel accommodations for staff, speakers and others, working with planning committees, and coordinating the Volunteer program for the conference.

  • Red Shoe Solutions increased CRRA’s membership by 250% in only one year through increased effective communication, the integration
    of social media marketing, member engagement, effective systems, and diligent oversight.

We managed all communications with accepted speakers (180+) including the development of the online Speakers-Only resource area, development of a Speakers-Only registration site and assisting with registration, and online collection of speaker materials including PowerPoint presentations and bios for onsite presentations.

Patty coordinated all materials development and collected all necessary components including speaker credentials, session descriptions, images and other narratives for the Conference Program and produced the final graphic design and pre-press work for direct delivery to the selected printer.  She developed and maintained the comprehensive Conference mobile app including a detailed listing of all speakers, Schedule at a Glance, detailed session descriptions and Twitter, News Feed and photo sharing.

Patty coordinated all post-conference activities including eCommunications to attendees and other stakeholders; collection, editing and posting of conference audio recordings and PowerPoint presentations online; development, online posting and electronic distribution of the post-conference surveys; and production of the comprehensive post-conference report.

vetpartnersIn 2014 RSS was hired to provide restructuring and transitional association management services for VetPartners, a national veterinary practice consulting association.  Responsibilities included establishing new processes for all administrative services including accounting and revision of all pertinent association materials.  We developed a much enhanced new website as well as a multitude of communication resources and systems.  Responsibilities also included all association management services during the transition period.

In January 2015 RSS was hired to provide association management services for the Idaho Fire Chief’s Association.  Patty Morgan currentlyfirechiefs
serves as Executive Director.  We built a new website for IFCA in our first two weeks on board, including all dynamic membership modules and event registration systems.  The site includes all forms and documents, including an extensive Members Only discussion area and resources.

We manage all District and Division business and communications, and plan the Annual Conference including speaker recruitment and management and complete venue management.  We manage all banking, merchant services, accounting functions and reporting, all board meeting planning, all member communications and corporate reporting.


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